An ECE Pioneer: The Secrets of Her Success with Carol Levins

On this episode, I am honored to be joined by Early Education pioneer Carol Levins to the show. Carol created a school from nothing and ended up with a business that now has 14 locations, serving over 3,500 children. Carol talks about how a passion for learning sparked her path in education, how she crafted her teaching positions to elevate her teachers and keep them for 20‒35 years, how her door to door marketing led her to get to know the families on a personal level, and her advice for exiting a business. Her and I also talk about how to know when it’s time to walk away vs. when to hang on, overcoming challenges that arise during growth, and why consistency in branding matters.

Now also streaming video recorded versions of each episode on YouTube! Visit our channel, The Child Care Success Company, and make sure to subscribe so you never miss a new recording! 

Click here to listen to more episodes of Child Care Rockstar Radio™ with Kris Murray!

Here Are the Key Takeaways From This Episode: 

  • [10:16] Carol explains how she ended up diving into the ECE industry and how her passion and excitement has grown for it over the years.

  • [14:56] Carol shares what her exit journey from the industry was like when she decided to in February 2017 and what she had learned from that experience.

  • [17:21] Carol and Kris talk about the importance of branding.

  • [20:01] Carol shares what she has done culturally and operationally to maintain consistency throughout her 14 different schools?

  • [23:30] Carol talks about overcoming the challenges and adjusting to growth and expansion.

  • [23:33] Carol shares how she gained the nickname of “the form master.”

  • [25:48] Carol and Kris dive into how Carol remodeled her schools inside and out, and how was able to overcome the pushback that her staff gave her at first for it.

  • [27:48] Carol and Kris share what they believe is the biggest difference between owners that can scale and be successful and those that stay small. 

  • [29:00] Carol shares what she looks for in a franchisee.

  • [33:40] Carol explains why it’s so important for owners to create a strong mission statement, and what she believes that every mission statement of a quality program should touch on.

  • [34:44] Kris and Carol discuss ways to build the culture in your program and how building up the loyalty in your program will help its success. 

  • [43:45] If you want loyal staff, you’ve got to be a loyal owner.

  • [50:12] Every child matters, even if you are full. Carol reminds us that every single person that inquires about your school is just as important as the first child that enrolled in it.

This Post Has One Comment

  1. Kelly Reynolds

    Carol Was the best boss. She was very picky about her school but in a good way. She had 3 times the playground space per child and just everything she did was so well thought out. I started as a preK teacher and worked up to a director. I still am a “Carol” director and look at my school through her eyes. I love Creative Kids and Carol is very missed still 5 years later. She helped me both professionally and personally and had a big impact on my life and my family. Thank you for recognizing her. She is an awesome lady.

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