We are constantly preaching the importance of collecting reviews and testimonials for your school, and even more so during the pandemic crisis that we are still overcoming. Why? Because according…
In today’s competitive and online review-driven market, it’s important for child care and preschool owners to stay current on how what they’re doing to drive enrollments compares to industry enrollment…
We know child care and preschool owners are always looking for ways to add value to their programs. Looking for ways to stand out and be different from their competitors,…
According to recent data, almost 20% of child care facilities in the U.S. have closed due to the coronavirus pandemic, and approximately 70% of centers that are still open have…
In recent months, the social justice movements that have erupted across the country have permeated every aspect of not only our lives, but the lives of children. As educators, we’re…
The start of a new school years means it’s time to start stepping up your social media game! Maintaining your social media pages and building a positive online reputation in…
As my fellow childcare professionals know, an engaged parent is a happy parent. However, keeping parents “in the know” about each child’s progress and daily activities can be tedious and time-consuming. Until…
Do you know what month of the year has the highest number of Google searches for the terms ‘daycare’ and ‘childcare’? Though logic may tell you it’s late summer before the start of school (August), the greatest number of childcare searches actually takes place in January. Parents are looking online for the centers that can serve their needs. The highest number of switches in enrollment occurs at the end of December and beginning of January, much higher than the traditional back-to-school season.
Do you know what month of the year has the highest number of Google searches for the terms ‘daycare’ and ‘childcare’? Though logic may tell you it’s late summer before the start of school (August), the greatest number of childcare searches actually takes place in January. Parents are looking online for the centers that can serve their needs. The highest number of switches in enrollment occurs at the end of December and beginning of January, much higher than the traditional back-to-school season.
Did you skip doing your back-to-school cleaning this year? Don’t worry, I doubt you’re alone! Don’t get me wrong, the idea of heading into a new school year being organized and prepared for the year ahead sounds awesome, but let’s be real, there is never a convenient time to clean and it’s the first thing that gets moved to the bottom of the list.
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