Now that the hustle and bustle of back to school season is over, we have finally approached the holiday season. I know for some people the holiday season might not start until Thanksgiving, but for parents and teachers it starts with Halloween, with October through New Years just being one big blur of arts and crafts fun. Things can get chaotic during this time of year, but the one thing to keep in mind from a marketing perspective is that this time of year is gold! Holiday-themed photo ops of adorable little kids and community marketing ideas are endless and can be used throughout the year in all of your marketing collateral, especially on your Facebook pages.
Can you believe another summer has come and gone and a new school year is in full swing? Wow! I know getting everyone into the routine of things can be time consuming, leaving you left with no time to create engaging Facebook posts for your child care business page.
I am beyond honored to share my journey with Kris over the past 10 years to commemorate The Child Care Success Company’s 10th anniversary this month! It all started back in 2009 when I began to receive emails from The Child Care Success Company. At this point in time, I had already been a director of (seemingly) successful preschools for over 17 years. I was really tired of the same old thing but already having my center be known as one of the best around, I did not have much motivation to change. At that time, I ordered the Child Care Business Success System “Gold Edition.” I found Kris’s style to be very engaging and loved her personality.
Working in the child care business means working in a very fast pace environment where information is constantly changing and misconstrued as it goes down the chain of command. This constant change of information makes communicating with your staff quickly get out of control, leaving you and your staff feeling unorganized and left out of the loop
As a child care business owner, you know that growing your center enrollment is the key to running a successful business. All other aspects of your business depend on having (tuition paying) families to serve, so you naturally want to get the word out about your school to as many people as possible. Strategic, paid advertising is one way to accomplish this, but there are many other ways of marketing, or generating publicity for your school.