One of the most important pieces of your Hiring Funnel is your careers page on your website. You have done all the work of finding creative ways to market your job opening. Now you need to give applicants a call to action – tell them what to do. “To apply, go to www.yourcareerspage.com.” When they arrive at your careers page it should answer all their questions and sell them on WHY they should want to work for your school.
People always want what they cannot have and will pay a premium for it. Whoever does your tours needs to learn some basic sales skills, and scarcity is one of the skills that is vital to increased tour conversions.
I once heard a story about sharing your brownies. Imagine you’ve gone through the trouble to make a delicious batch of homemade, ooey-gooey, chocolatey goodness.
So, it wasn’t that unusual when “life happened” and it didn’t look like Mallorie would be able to attend the Academy Mastermind Meeting in Florida last January. What WAS unusual, and what caught my attention, was the way her fellow academy members rallied behind her when they learned that she wouldn’t be able to attend. They knew how important it was – how life-changing it could be – if Mallorie would just SHOW UP to that meeting. Mallorie said that she was surprised that she got about 20 comments, inboxes, or texts from fellow academy members who helped her problem solve, get creative, and find a way to get there.
Picture this. You are a happy successful child care director. You arrive to work Tuesday morning happy and ready to make a difference in the lives of your staff and your children. You greet several staff and parents as you walk to your office, you get settled in and are ready for a productive day. Then it happens. Your office administrator tells you that Mrs. PickyParent is on the phone wanting to talk to you. Your smile fades, your heart races, you’d do anything to crawl under a rock at this very moment. You think to yourself, “I should have run those errands this morning, and then I wouldn’t be here right now having to deal with this lady.” Bottom line, this client has sucked the joy out of your work. She has you second-guessing the most basic of decisions and makes you and your staff nervous when she’s around. In fact, with as many complaints as she seems to have, you wonder why she chooses to stay enrolled at your school. We all have them……that ONE client that has you wondering why you ever got into this business in the first place.
Have you had a chance to listen to Child Care Rockstar Radio yet? It’s my favorite Child Care Business Expert’s (and my favorite boss’s) podcast. LOL! Every week Kris Murray chats with child care industry experts and leaders to bring you the latest and greatest trends, inspiring stories of success, and tips and strategies you can use to grow your business. She asks almost every guest, “What is your definition of a Child Care Rockstar?” This blog post shares some of their answers. Not all of them, of course. We are nearing our 40th episode. Can you believe it? Sharing every answer would make this article way too long! But we hope you find some inspiration below!
If you were to walk into my office you will notice there are goals written on the walls. If you were to walk into my bathroom you will see goals taped to my bathroom mirror. If you were to look in my wallet, you will see my goals stuck to my driver’s license. Why is it important to write down your goals and look at them often? First of all, your brain sees things consciously and subconsciously. When we look right at a picture or a goal and actually think of it while we are looking at it, we are using our conscious mind. Our conscious mind is the most vulnerable to doubt and negative thoughts. We may look at a goal using conscious thought and deep down think it may be unobtainable.
Great leaders know the key to creating a positive workplace culture is to build positive personal relationships with their staff. To do this, they will show interest in their team members personally, learn about their likes & dislikes, find ways for them to use their strengths on the job, and publicly recognize them for all their contributions. Featuring your staff members on social media (or in school newsletters) is a great way to build relationships with your team members AND boost the morale of the featured person(s) in the process.
Make it a point to leverage the holiday season to market your child care program. One of the best ways to do this is through community marketing efforts. This means that you are getting involved with your community a variety of ways. Community marketing can mean to: Participate in a community event Invite your clients and/or prospects to an event at your center Make special visits to targeted members of your community
Creating amazing, “Rockstar” business owners is one way we accomplish our mission of impacting the child care industry! Child Care Rockstars are ordinary people with a passion and a drive to change the world by improving their early childhood businesses. Each year at the Child Care Success Summit, our members enter for a chance to win the official title of “Child Care Rockstar.” Contestants get 10 minutes on stage to share the results they’ve experienced since implementing strategies they’ve learned from Kris Murray and the Child Care Success Academy. This year’s contest was a close call, but our audience voted and chose Leann Chamberlain as our winner!