Becoming the Provider of Choice with Scott Whitaker

What are the two keys to retaining more families in your program? And do you think that those two keys also apply to retaining staff? This week, Scott Whitaker, aka the “Membership Boy Wonder,” is here to answer those questions. Scott is the membership consultant at the Child Care Success Academy, and he has some great tips on how to set yourself apart in your community, how to compete with the increasing competition in today’s world, and how to do it in a way that’s fun for teachers, kids, and parents.

Now also streaming video recorded versions of each episode on YouTube! Visit our channel, The Child Care Success Company, and make sure to subscribe so you never miss a new recording! 

Click here to listen to more episodes of Child Care Rockstar Radio™ with Kris Murray!

Here Are the Key Takeaways From This Episode:

  • [10:19] Scott’s wife Kelly was a teacher, and they have been married for almost 29 years.

  • [17:43] What are some keys to improving family retention or customer retention?

  • [20:14] What are the results that parents are looking for?

  • [25:36] Creating a unique value proposition for schools to stand out and become the “provider of choice” in their community.

  • [30:20] Retaining staff and clients through relationship-building and reward systems.

  • [34:11] That which gets rewarded gets repeated.

  • [36:26] You want your staff to believe in your value proposition.

  • [42:46] Identifying target clients and your avatar through a state of abundance.

  • [51:24] Allow the members of the Academy to help you and thrive in the community!

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