Busy child care owners & directors sometimes feel like they are drowning in overwhelm. At times, it can seem like there is so much on your plate that you can’t possibly get it all done. But you HAVE to get it done, after all you have a huge responsibility to your staff, your families and the children. As an owner or director, you have to make sure your enrollment is up, you are fully staffed, comply with licensing and agency regulations, you and your staff are up to date on training, families are happy, staff is happy, weekly invoices are paid, paperwork is done for various agencies, proper records are kept, building maintenance is handled, program quality is high, accreditation standards are upheld, and much, much more.
In your journey of running a preschool, how many times have you asked someone for feedback? Was the experience a positive one? Most of the time when we ask someone for feedback on a project, a habit we tried to change or how our performance was, quite often the focus is on what we did wrong or how we need to improve. How do you feel when you give feedback? You may want to help a teacher who asked, but feel like you don’t want to hurt her feelings about where she went wrong. You might even find yourself thinking about how you would have done it better. All in all, the process of giving or receiving feedback is quite often negative and focuses on something that can’t be changed.
You may think you’re in the business of child care or early learning. And while that’s technically true, there’s a much more important element that drives the success of your business, more than anything else. It’s the element of TRUST. Think about it from the parent’s perspective. In order for them to enroll their child with you (who is the most precious yet defenseless person in their world), they must have a basis of trust with you as the leader or owner of the business. They must see, feel, and hear great things about you. It helps if they can quickly form a trusting bond with their child’s new teacher. It really helps if they hear great things about you in the community, especially from people they trust.
Control – Does your team feel like they have control to make decisions? Do they have the tools they need, including the mindset to make decisions on their own? Give them the control to do so. As a director or owner step back from micro-managing. Let them stumble or even fail to give them a sense of control. Competence – Confidence and competence go hand in hand. These two qualities are necessary for control. Give your team the proper structure in which to feel competent & confident to do their work. Good training is the key. Clarity – “A confused mind never acts”. People need clarity on a project, and even the “why” of a project, to feel empowered and to take control. When people feel fully supported and understood by their leader, they are better equipped to do their part of a incredible team.
Opening a new child care location? Do you have the “opening a new school” deer in the headlight look? You are 6 months out from opening your doors and you want all the right marketing pieces to open as full as possible. These tips can get you full upon opening… even with a waiting list!
Let’s face it! We can all be a little crazy at times. Therefore, it should come as no surprise that there will be difficult, emotional or “crazy” parents to deal with in our child care industry.
In today’s video blog I’m going to share with you 2 tools that child care centers and early learning centers should have to protect both your program and yourself. These will enable you to monitor both the operations and the behavior that takes place in your school.
Did you know that you are 4 times more likely to sign up a new client if they come as a referral? Wouldn’t it be great if every parent would share their experience with your center with at least one other person looking for child care? What if you could get your parents to share it with 5, 10 or even 20 other parents. What would that do for your business? How fast would your center grow?
In today’s Blog, I want to share with you a story about my coaching client Dina. It’s all about manifesting what you want to happen in your business or your life. It’s about having clarity in your vision and moving forward to make it happen.
I just got back from a cruise!! It was amazing! I was lucky enough to go on the Child Care Marketing Owners Mastermind at Sea last week, and I was so inspired by the level of sharing and participation from all of the owners and directors that attended. Probably 70 percent of what we covered and discussed had to do with our people, our staff, our teams. The owners on the cruise were very concerned with creating the best working environment possible for their staff, and that was so encouraging and inspiring to me.