In today’s episode, Digital Marketing Expert and real-life Rocket Scientist Bruce Spurr joins Kris for a talk on how to win the digital marketing game using Facebook ads, Google Maps,…
Do you have a few open spaces in your child care center? Whether you only have only one opening (congratulations!) or more than 20 openings, the only way to fill those spaces is to get the word out to your community about the awesome programs you offer!
Don Alley is the owner of Center Stage Preschool in Ashburn, VA, and is an example of the results that unfold when you focus and dream big. Don has 30 years of experience in martial arts and has been running his three karate schools successfully for the last twenty years. He built his preschool from scratch in 2016 and quickly filled his location. He joins Kris for a great chat including ways to use playfulness and personality to stand out of the crowd and set yourself apart with high-level marketing assets, expert tips on how to delegate successfully, his future plans of expansion and growth within his schools, and how he manages running multiple brands.
As a child care business owner, you know that growing your center enrollment is the key to running a successful business. All other aspects of your business depend on having (tuition paying) families to serve, so you naturally want to get the word out about your school to as many people as possible. Strategic, paid advertising is one way to accomplish this, but there are many other ways of marketing, or generating publicity for your school.
Sharon Foster, owner and operator of Bells Ferry Learning Center, joins Kris today for a conversation on how to build positive parent relationships, customer service, and how owners and staff can protect themselves during bad reviews or negative social media comments. Sharon and Kris discuss strategies on enforcing policies, the proper mindset regarding payment, and when it’s okay to respond to a negative review, and tips of what to say so you stay responsive and professional, yet firm in your own values and vision. Sharon also shares the ways she has had to pivot her vision as both a leader and business owner over the years to make sure her product was meeting the needs of the market.
We all know staffing isn’t easy. In fact, for many of us, it may be the most difficult part of running our childcare business. But what would you say if I told you that there was a science to how you worked with your staff? Would you believe me if I told you there was a way for your childcare centers to have retention rates higher than the industry average? Well, there is!
Steve Lloyd, visionary and co-owner of Busy Little Hands Learning Center, is a model of growing by leaps and bounds when you apply the right mindset, practices, and leadership in your school. Steve talks with Kris about his unconventional journey into child care, and how he and his mother Jessica have morphed and expanded Busy Little Hands with the help of some amazing and highly engaged staff. It’s a deep dive into the culture, core values, service standards, employee retention, motivating millennials, healthy communication habits, and how to create a pleasurable atmosphere with everyone involved being empowered and accountable.
Nan Rikard, owner and founder of Big Blue Marble Academy, is an incredible powerhouse with an instinct for good business and a big, giving heart. She talks with Kris about her journey of over 30 years in the EEC industry, her passion on giving back in her own family, how she grew to 24 childcare locations in just a few years and assembled such a strong team with a bonded mission and vision in making a positive impact on the world. She shares the three things that are a must when looking for a new site and tips and tricks for making the deal of your dreams.
The number one complaint I hear from clients these days is staffing. In this booming economy, attracting quality staff and keeping them is getting harder and harder as employers have been raising wages and incentives to attract staff at a higher rate than we can raise parent tuition. It is time to get pro-active and start fighting back! I have developed these techniques over the past 20 years and now boast a very small no-show percentage and a very low turnover rate, in an area with less than 3% unemployment.
Julie Roy joins Kris today to share her experience of how she started as an educator in Canada and went on to own nine centers of the Montessori Educational Centers in Omaha, Nebraska. They talk about concrete strategies for how to grow your business, as Julie’s now has a waiting list and is looking to expand into even more locations in the upcoming years. Kris and Julie also share how to structure your corporate office to give you support to grow, how often you really need to be in your location, mindset traps to be careful to avoid, and getting everyone on board with your vision and mission. Julie truly leads by example and empowers those around her while maintaining a presence as the personal face of her brand.
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