You’re in the TRUST Business
You may think you’re in the business of child care or early learning. And while that’s technically true, there’s a much more important element that drives the success of your business, more than anything else. It’s the element of TRUST. Think about it from the parent’s perspective. In order for them to enroll their child with you (who is the most precious yet defenseless person in their world), they must have a basis of trust with you as the leader or owner of the business. They must see, feel, and hear great things about you. It helps if they can quickly form a trusting bond with their child’s new teacher. It really helps if they hear great things about you in the community, especially from people they trust.