Read more about the article You’re in the TRUST Business
Marketing & Enrollment

You’re in the TRUST Business

You may think you’re in the business of child care or early learning. And while that’s technically true, there’s a much more important element that drives the success of your business, more than anything else. It’s the element of TRUST. Think about it from the parent’s perspective. In order for them to enroll their child with you (who is the most precious yet defenseless person in their world), they must have a basis of trust with you as the leader or owner of the business. They must see, feel, and hear great things about you. It helps if they can quickly form a trusting bond with their child’s new teacher. It really helps if they hear great things about you in the community, especially from people they trust.

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July 6, 2017
Read more about the article The 3 C’s of Leadership
Leadership and Management

The 3 C’s of Leadership

Control – Does your team feel like they have control to make decisions? Do they have the tools they need, including the mindset to make decisions on their own? Give them the control to do so. As a director or owner step back from micro-managing. Let them stumble or even fail to give them a sense of control. Competence – Confidence and competence go hand in hand. These two qualities are necessary for control. Give your team the proper structure in which to feel competent & confident to do their work. Good training is the key. Clarity – “A confused mind never acts”. People need clarity on a project, and even the “why” of a project, to feel empowered and to take control. When people feel fully supported and understood by their leader, they are better equipped to do their part of a incredible team.

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June 7, 2017
Read more about the article 3 Must-Do’s for Filling Your New Location
Marketing & Enrollment

3 Must-Do’s for Filling Your New Location

Opening a new child care location? Do you have the “opening a new school” deer in the headlight look? You are 6 months out from opening your doors and you want all the right marketing pieces to open as full as possible. These tips can get you full upon opening… even with a waiting list!

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May 24, 2017
Read more about the article 3 Steps to Turbo-charge your Marketing with Reviews
General-Business / Technology and Automation

3 Steps to Turbo-charge your Marketing with Reviews

Did you know that you are 4 times more likely to sign up a new client if they come as a referral? Wouldn’t it be great if every parent would share their experience with your center with at least one other person looking for child care? What if you could get your parents to share it with 5, 10 or even 20 other parents. What would that do for your business? How fast would your center grow?

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April 19, 2017
Read more about the article Building a Positive and Professional Working Environment for Your Staff
Culture & Staff Retention

Building a Positive and Professional Working Environment for Your Staff

I just got back from a cruise!! It was amazing! I was lucky enough to go on the Child Care Marketing Owners Mastermind at Sea last week, and I was so inspired by the level of sharing and participation from all of the owners and directors that attended. Probably 70 percent of what we covered and discussed had to do with our people, our staff, our teams. The owners on the cruise were very concerned with creating the best working environment possible for their staff, and that was so encouraging and inspiring to me.

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March 16, 2017