As the world is slowly beginning to reopen and head into the "new" normal, it's time to start shifting your mindset out of crisis mode and into enrollment mode. With…

1. Have a Strong Web Presence When parents can find out about your school online, before ever visiting your program, you allow them to “get to know you” a little…

I have always looked forward to the first week of May and hold it dear to my heart, because I loved having an excuse to celebrate and give some extra…

Asymmetric risk is one of the most important concepts you’ll ever learn. But only if you’re interested in building wealth. Asymmetric risk is one of the core precepts at the heart of every great financial…

As the world is reeling with social distancing, school closures, stay at home orders state wide, and other business interruptions due to the Coronavirus, child care businesses are struggling to…

Did you know that 47% of email recipients open an email based on the subject line alone? Did you know that 68% of email recipients report email as spam based…

Do you know what month of the year has the highest number of Google searches for the terms ‘daycare’ and ‘childcare’? Though logic may tell you it’s late summer before the start of school (August), the greatest number of childcare searches actually takes place in January. Parents are looking online for the centers that can serve their needs. The highest number of switches in enrollment occurs at the end of December and beginning of January, much higher than the traditional back-to-school season.