In this week’s episode, we flip the podcast and replay the conversation Kris recently had with Ron Spreeuwenburg from The Preschool Podcast. They discuss why marketing strategies are important for child care, the change in the landscape of how people should market, and the two main buckets to be sure your strategy is covering. Kris also discusses how to build trust and rapport with potential and existing parents, and why it’s okay to show the whole world how cool and innovative your work is.
It’s that time of year again where gathering new enrollments and scheduling tours seems to be a struggle and you find yourself wondering what you could be doing better to increase them. My team and I have dedicated countless hours of research and implementation to discover what the best strategies are for enrollment-building and marketing your school. In the video below, I share with you what I have found and proven to be the two must have strategies you need to start implementing today to increase your enrollments.
When I first heard Kris Murray talk about building assets in your business, it made me HOORAH out loud. You see, before I started my first business, I made my way through university paying for books and tuition as an investor. A stock broker once said to me on the phone, “Wow, you’re trading short-term in-the-money options on highly volatile stocks… you’re insane.” When you’re young, your tolerance for risk seems to be infinite, so it took many years for a very important lesson to be hammered into me, from repeated huge wins and huge losses (ask me how I made 1.4 million dollars in a day, starting with just 4k and how I lost it not long after…). The key lesson I learned is understanding the true nature of an ASSET. Assets pay you day after day after day. You do the work once, you maintain it over time, and it’ll do the heavy lifting for you. When applied to a business, assets pay you back in time, energy, and actual dollars.
Building and maintaining trust throughout the enrollment funnel is key to ensuring that families enroll their child in your school and stay there. Trust must be created instantly between you and families from the way you generate inquiries all the way to how you “on-board” new families and must be maintained throughout the relationship with them during their time at your school.
Great leaders know the key to creating a positive workplace culture is to build positive personal relationships with their staff. To do this, they will show interest in their team members personally, learn about their likes & dislikes, find ways for them to use their strengths on the job, and publicly recognize them for all their contributions. Featuring your staff members on social media (or in school newsletters) is a great way to build relationships with your team members AND boost the morale of the featured person(s) in the process.
Make it a point to leverage the holiday season to market your child care program. One of the best ways to do this is through community marketing efforts. This means that you are getting involved with your community a variety of ways. Community marketing can mean to: Participate in a community event Invite your clients and/or prospects to an event at your center Make special visits to targeted members of your community
Do you have a few open spaces in your child care center? Whether you only have only one opening (congratulations!) or more than 20 openings, the only way to fill those spaces is to get the word out to your community about the awesome programs you offer!
Don Alley is the owner of Center Stage Preschool in Ashburn, VA, and is an example of the results that unfold when you focus and dream big. Don has 30 years of experience in martial arts and has been running his three karate schools successfully for the last twenty years. He built his preschool from scratch in 2016 and quickly filled his location. He joins Kris for a great chat including ways to use playfulness and personality to stand out of the crowd and set yourself apart with high-level marketing assets, expert tips on how to delegate successfully, his future plans of expansion and growth within his schools, and how he manages running multiple brands.
As a child care business owner, you know that growing your center enrollment is the key to running a successful business. All other aspects of your business depend on having (tuition paying) families to serve, so you naturally want to get the word out about your school to as many people as possible. Strategic, paid advertising is one way to accomplish this, but there are many other ways of marketing, or generating publicity for your school.