9 North Pole Inspired Community Marketing Ideas

Make it a point to leverage the holiday season to market your child care program. One of the best ways to do this is through community marketing efforts. This means that you are getting involved with your community a variety of ways. Community marketing can mean to: Participate in a community event Invite your clients and/or prospects to an event at your center Make special visits to targeted members of your community

0 Comments

The Epitome of Hustle: Don Alley

Don Alley is the owner of Center Stage Preschool in Ashburn, VA, and is an example of the results that unfold when you focus and dream big. Don has 30 years of experience in martial arts and has been running his three karate schools successfully for the last twenty years. He built his preschool from scratch in 2016 and quickly filled his location. He joins Kris for a great chat including ways to use playfulness and personality to stand out of the crowd and set yourself apart with high-level marketing assets, expert tips on how to delegate successfully, his future plans of expansion and growth within his schools, and how he manages running multiple brands.

0 Comments

8 Simple Ways to Generate Positive Publicity for Your Center

As a child care business owner, you know that growing your center enrollment is the key to running a successful business. All other aspects of your business depend on having (tuition paying) families to serve, so you naturally want to get the word out about your school to as many people as possible. Strategic, paid advertising is one way to accomplish this, but there are many other ways of marketing, or generating publicity for your school.

0 Comments

How to Get Great Reviews and Handle the Bad Ones with Sharon Foster

Sharon Foster, owner and operator of Bells Ferry Learning Center, joins Kris today for a conversation on how to build positive parent relationships, customer service, and how owners and staff can protect themselves during bad reviews or negative social media comments. Sharon and Kris discuss strategies on enforcing policies, the proper mindset regarding payment, and when it’s okay to respond to a negative review, and tips of what to say so you stay responsive and professional, yet firm in your own values and vision. Sharon also shares the ways she has had to pivot her vision as both a leader and business owner over the years to make sure her product was meeting the needs of the market.

0 Comments

How to Compete with FREE Preschool Programs

There is just something special about connecting with someone facing the same types of struggles, and sharing the same passion for their business. However, during the course of this conversation she made a statement that stuck with me. She said, “But, ya know, how can you compete with FREE?” The way she said it was as if this was a rhetorical question with no answer to be had. I didn’t like it, but wasn’t sure how to respond at the time. I realized she said it that way because that’s how she FELT, but that doesn’t mean that there are no answers! There are MANY things you can do to attract children to your school, even when there are free options near-by. So, now that I’ve had time to think about it, let’s explore this topic.

0 Comments

The Extraordinary Power of The Human Touch

As a Childcare Success Coach, I am always listening for and learning things that will help me coach my clients better. So as I was visiting with my neighbors last night, and the talk turned to running a business, my ears perked up and I joined the conversation with a “now you’re talking my language” kind of attitude. Little did I know that is was going to be my neighbor to remind me of the MOST important thing when running a business!

0 Comments

The Fortune is in the Follow-Up with Chuck Gibbs

Kris is joined by very special guest, friend, skiing buddy, and founder of ChildCare CRM software, Chuck Gibbs. Kris and Chuck have much in common. They both started their businesses around early 2010 and are here eight years later, still great friends with a love for Colorado, working hand-in-hand on impacting the childcare industry and helping others toward their goals and dreams. In this episode, they do a deep dive on what you should be measuring in your business, some game-changing resources you can apply to your business, case studies and success stories on CRM, the specifics of how business owners can utilize ChildCare CRM to provide clarity around the enrollment funnel, as well as the use of automation so one can be enrolling people as they sleep or are on vacation!

0 Comments

The Secret to Enrollment

The Secret to Enrollment When I was asked to write a blog on enrollment I thought that it should be more of a novel. With so many different aspects to enrolling a family into your center i.e. getting their information, sending the e-packet, scheduling and rocking the tour and asking for the sale, where do you begin? So, I took a step back and thought about myself as a parent when I enrolled my son into preschool. Many of these important aspects of marketing and enrollment were not used (at the center I now run and currently use), so why did I choose this school for my son? As Kris has said, simply put, child care programs are in the TRUST business. Parents are looking for a place where they can leave their child, many for the first time, knowing that they can TRUST the individuals caring for their child. I chose my center because I trusted them caring for my son. As in any relationship, trust must be earned, so how do we as child care center owners earn trust with someone who we have yet to meet?

0 Comments