One of the very first things I did when I started my business was to start building my house list. Now, my house list has over 12,000 people on it. It’s been an extremely important asset in growing my business. You might be wondering, what’s a “house list”? Simply, it’s a database of prospects, current clients, and past clients that have contacted you in some way, usually by completing a form on your website, because they are interested in learning more about you and what you do. The more information on your list, the better, but the 2 basic information points are name and email address of the prospect or client. This is one of the simplest and most effective ways to market your business to people that are interested in the services that you have to offer.
In today’s video blog I’m going to share with you 2 tools that child care centers and early learning centers should have to protect both your program and yourself. These will enable you to monitor both the operations and the behavior that takes place in your school.
Did you know that you are 4 times more likely to sign up a new client if they come as a referral? Wouldn’t it be great if every parent would share their experience with your center with at least one other person looking for child care? What if you could get your parents to share it with 5, 10 or even 20 other parents. What would that do for your business? How fast would your center grow?