In today’s episode, Digital Marketing Expert and real-life Rocket Scientist Bruce Spurr joins Kris for a talk on how to win the digital marketing game using Facebook ads, Google Maps,…
In today’s episode, Kris features Ron Spreeuwenberg. Ron is the co-founder and CEO of HiMama, an app for daycares that allows parents to better connect with their children during the day. Ron is a heart-centered leader serving the early childhood education industry with technology and interconnecting his community. He talks with Kris about what inspired him to get into early childhood and create the HiMama app, the balance between visibility and empowerment, the innovation of his benchmark survey, his own adventures in podcasting, and how he is committed to the vision of helping childhood education get more support and resources.
Kris is joined by very special guest, friend, skiing buddy, and founder of ChildCare CRM software, Chuck Gibbs. Kris and Chuck have much in common. They both started their businesses around early 2010 and are here eight years later, still great friends with a love for Colorado, working hand-in-hand on impacting the childcare industry and helping others toward their goals and dreams. In this episode, they do a deep dive on what you should be measuring in your business, some game-changing resources you can apply to your business, case studies and success stories on CRM, the specifics of how business owners can utilize ChildCare CRM to provide clarity around the enrollment funnel, as well as the use of automation so one can be enrolling people as they sleep or are on vacation!
Our episode this week is chock full of industry insights, innovative ideas, and nuggets of wisdom that you can plug right into your child care or preschool business! We are joined by the amazing Evan Goldman from Early Education Group. Evan is a true veteran in the industry and his take on the growth and change in the landscape is truly inspiring. He shares his family’s impressive background in high-quality early education and then he and Kris do a deep dive on several topics related to the business of early learning. Tune in to hear Evan’s advice on how to find your unique messaging in such a competitive field, an insider view on how funding and regulations could be improved and what a true rock star is to him. We think Evan is a rock star himself, and maybe we’ll even have him as a return guest one day as he and Kris hike up Machu Picchu!
One of the very first things I did when I started my business was to start building my house list. Now, my house list has over 12,000 people on it. It’s been an extremely important asset in growing my business. You might be wondering, what’s a “house list”? Simply, it’s a database of prospects, current clients, and past clients that have contacted you in some way, usually by completing a form on your website, because they are interested in learning more about you and what you do. The more information on your list, the better, but the 2 basic information points are name and email address of the prospect or client. This is one of the simplest and most effective ways to market your business to people that are interested in the services that you have to offer.
In today’s video blog I’m going to share with you 2 tools that child care centers and early learning centers should have to protect both your program and yourself. These will enable you to monitor both the operations and the behavior that takes place in your school.
Did you know that you are 4 times more likely to sign up a new client if they come as a referral? Wouldn’t it be great if every parent would share their experience with your center with at least one other person looking for child care? What if you could get your parents to share it with 5, 10 or even 20 other parents. What would that do for your business? How fast would your center grow?