Child Care Success Blog

Be Inspired By These Proven, Leading ECE Business Trends and Tips

Culture & Staff Retention

Breaking Down Language Barriers to Create Accessible Child Care for All

In a world where child care is a pivotal part of a child’s growth, the barriers that hinder access to quality care and the establishment of child care businesses cannot be overlooked. The journey of selecting a child care provider can be a daunting task, especially when encumbered by language barriers that obstruct understanding and limit access to crucial information.

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General-Business

Prioritize Your Professional Development This School Year

As you think about your own goals this school year, don’t forget to add professional development to the mix. When you invest in professional development, it ensures you become the best educator you can be by keeping you abreast of the latest trends and skills, which ultimately translates to better performance by you and your students. If you’re not quite

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Center Management

Easy Child Care BusinessVideo Marketing Ideas ThatWill Impress Parents

Did you know that on average Facebook Live videos can get up to six times the engagement of a static post and they can organically reach up to 90% more of your fans? Instagram’s live streaming platform also has consistently shown a monumental increase in engagement and reach, with an average of about a 21% increase compared to static posts. AND,

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Center Management

Why You Need to Implement Enrollment Trackingin Your Child Care Business

Are you truly and accurately tracking the enrollment in your child care business? You might be thinking, “I’m already using a CRM or some kind of childcare management system to track my enrollment.” But enrollment tracking is much more than just tracking the physical enrollments you have. Why Track Enrollment?Of course, the obvious reason to track your enrollment is to

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Center Management

How to Create Better, Badder, Boss-Level Job Ads For Your Preschool

Recruitment marketing doesn’t have to be dry and boring; it can be fun, dynamic, and interesting – actually, today it HAS to be. Staffing was tough in 2019 pre-pandemic, and today it’s even worse. You’re competing for talent not just with other child care centers, but with EVERY business trying to get people to work. You MUST stand out from

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Center Management

The Health of Your Preschool’s Staff Culture Depends on Employee Reviews

When was the last time your employees were evaluated? And I’m not just talking about your director or leadership team, I mean each and every one of your teachers and staff. Regardless of whether you call it an evaluation, review, or appraisal, they should be conducted on a smaller scale every quarter and a larger scale annually for everyone on

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Center Management

A Quick Guide to Intentionally Planning Successful Events in Your Preschool

Being intentional with your calendar, in both your child care business and personal life, can make all the difference in the world. It will help you go from being unorganized, scrambling, and sometimes even dropping the ball altogether, to a place of being calm, cool, and collected! To help you start planning intentionally, I have compiled a list of tried

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Marketing & Enrollment

Adding Layers to Preschool Marketing with Storytelling: A Hero’s Journey

In 1949 Joseph Campbell published a work comparing mythologies from around the world and across time. Roman, Native American, Greek, Norse, Japanese; regardless of origin, many of the stories followed a similar structure. Campbell book was titled “The Hero with a Thousand Faces” and depicted a framework called a Hero’s Journey. Many famous Hollywood movies (ex. Star Wars, Lord of

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Center Management

Creating & Documenting Systems for Growth in Your Child Care Business

Any business needs systems to grow. To ensure the efficiency, consistency, and quality of your operations documented systems and processes are essential. I’d like to speak to any child care business owner that is are: a. working on opening their first center b. wanting to gain back some of their time by being able to delegate more to their team

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Center Management

5 Pieces of the Parent Experience That You Can’t Afford to Neglect

So far, this school year has probably felt like a breath of fresh air compared to the previous year – enrollments are trending upwards, processes are gradually returning to normal, and slowly but surely people are starting to return to work, and you have a new sea of potential teachers to market to.  While this taste of normalcy is allowing

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Center Management

How to Take a Vacation from Your Preschool with Confidence

For child care business owners, leaving your center for a few days, whether it’s to go on a vacation, due to a family emergency, or just needing a few days to recharge, can be a scary thing to do. In fact, it can be so scary for some of you to leave your centers that your fears and doubts unravel

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Culture & Staff Retention

How Virtual Collaboration is a Game Changer for Team Building in Your Preschool

In many early learning environments, I have found that there is often resistance and hesitation to incorporating a virtual team collaboration tool into communication processes. However, the truth is that in today’s world, implementing a virtual team collaboration app can be a huge positive game-changer for your center’s culture, especially if you have multiple shifts or locations. It can be

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Center Management

How to Close the Communication Gaps in Your Preschool This School Year

In a busy child care center it is very easy to fall into the “Communication Gap Trap.” A communication gap happens when information that should be passed along to parents or staff is forgotten, partially communicated, or not communicated at all. The reality is that usually the cause of this is that you, as the leader, or your leadership team

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General-Business

Why ECE Leaders and Teachers Should Earn or Renew Their CDA

Whether you’re just starting out in the early childhood field or you’ve been teaching for years, chances are you’ve heard the term “CDA” at least a few times before. The Child Development Associate Credential (CDA) is the most widely accepted and acknowledged credential in the early childhood industry. When an educator earns their CDA, it demonstrates that they have the

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General-Business

How to Flip Your Mindset In Your Preschool For the Second Half of 2021

It’s the middle of 2021 and to be completely blunt, people are exhausted. After 15 months of a world-changing pandemic, many child care leaders are burnt out, frustrated, and ready to throw in the towel at this point. It can be easy to fall into a rut right now and convince yourself that thee whole world is against you and

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General-Business

A Roadmap to the American Resource Plan and Proper School Sanitization

As businesses open back up and parents return to work, child care is an essential service that is needed more than ever before. However, many centers that struggled through the pandemic are still finding it difficult to tread water, even with the world slowly returning to something like normal. In the video below, my friend Myron Martin from Zono Technologies,

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Marketing & Enrollment

Back to Basics: The Little Things That Will WOW Parents During a Tour

You have spaces to fill in your center. You’ve marketed like crazy to get your phone to ring and trained your staff to use your phone script when discussing the specific benefits and unique aspects of your school. And it’s worked! You’ve booked a tour with an amazing prospect. Now that you’ve gotten this far, you want to see hopeful

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Culture & Staff Retention

The Best Recipe for Creating Winning Marketing Materials

At this stage in the pandemic, even if your school isn’t back to full yet, your enrollment rates are starting to trend positively again and you’re looking to hire great teachers so you can continue to fill your school. But in order to attract families and staff back to your school, you’ve had to tweak your messaging and unique benefits

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Culture & Staff Retention

3 Routes to Starting Your ECE Business During This Golden Time of Opportunity

The time is now – opportunities to open an ECE business or acquire another location are currently everywhere because right now there is a greater demand for quality child care than there is a supply for it. But what is the best route to acquiring a location; should you takeover an existing location, build from the ground up, or renovate

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Culture & Staff Retention

How to Build a Loyalty Fence with Your Team to Transform Your School Culture

To cultivate a positive environment within your school, you must first create a strong loyalty fence with your team. Sometimes it can be tough to create a bond with your staff and get them to buy into your vision and mission, but with a little consistency and implementation, you will have your staff singing your praise & excited to be

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General-Business

Six Ways to Get the Most Out of Your Professional Development This Summer

That’s right, summer is right around the corner. And while it’s a time to unwind and recharge for some, it’s also an excellent opportunity to get in professional development hours to help you learn and grow as an educator.  I’m Leslie Coleman, the education director for ChildCare Education Institute (CCEI), the nation’s leading online professional development provider for early childhood

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Culture & Staff Retention

Using Staff Surveys to Improve the Company Culture in Your Center

If you are wondering where you stand currently when it comes to your workplace culture conducting a staff survey is a great way to find out what your team really thinks. I’ve seen what a difference the atmosphere and vibe of your school can have on your staff & student retention rates, which will ultimately impact your overall business success. There

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Teacher-Training.png
Culture & Staff Retention

How to Hold Your Teachers Accountable and Lead with Confidence

As child care businesses continue to struggle to find teachers due to the hiring crisis that is happening across America, many ECE leaders are left feeling forced to keep their D-players on their payroll out of fear that they won’t be able to find a replacement for them. Some of these D-players are performing so poorly that they aren’t even

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General-Business

20 Tips to Fill Your Empty Spaces As Your Center Begins Operating at Full Capacity Again

As pandemic restrictions and capacity limits continue to be further lifted across the country, the more child care centers can work on filling their empty spaces and closing their gaps. While many centers experienced their families leaving during the shutdowns and reopened with low enrollment numbers, the number of parents that are returning to working in-person and being comfortable with

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teacher appreciation week ideas
Culture & Staff Retention

74 Fun and Festive Ways to Celebrate Teacher Appreciation Week

We couldn’t do it without them – OUR TEACHERS & CAREGIVERS! Teacher Appreciation Week is right around the corner (the first week of May) and to help you show your staff some extra love and appreciation this week, we have compiled our most extensive list yet of fun and festive ways to celebrate all week long. From sweets and treats to

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