How to Market an Awesome Summer Open House

Hello, summer! Can you believe it’s the end of another school year already?

I know you guys are hard at work organizing your summer open houses, or what I like to call family appreciation events, to engage with your community to show them what you’re all about.

Sure, planning these events is fun for everyone involved, but you’re not just looking to have a good time. When you put on a summer open house, your true mission is to get your school back to full in the fall (or as close to full as you can).

For some, these events are well planned and looked forward to by the community annually, while for others, these events happen with hardly any notice and little attendance.

Today I would like to share with you a conversation I had a while back with Kathleen Megahan, director of Christian Life Academy of Early Learning in Bensalem, Pennsylvania. Together, we discussed the tactics Kathleen already had in place to market her school’s summer open house. I share some best practices she should put in place to make it the biggest, best event yet.


I hope the tips and best practices shared in this conversation between Kathleen and I will help you to better market for your summer open houses coming up. I wish you a fun-filled event that leads to lots of fall enrollments! If you have any other awesome summer open house tips and tricks please share them in the comments below.

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