Our Team

Sindye Alexander

Director of Marketing & Strategic Partnerships, CCSA Faculty, Author

Sindye Alexander has over 23 years of experience in the child care field. Her experience ranges in every aspect of the business from home daycare, foster care, to private nannying, AND she owned and directed a commercial child care center for five years. Sindye met Kris Murray when she was a new center owner, looking for ways to market and learn more about best business practices for owning and operating a larger facility. Sindye took the things she learned from years of working with Kris, and her membership in the Child Care Success Academy and decided to expand to a larger building. She applied what she learned and grew her small child care center of 32 children to 110 children in a matter of 3 months after moving to her new building.

Experiencing such massive results caused her to fall in love with marketing during her years of working with us as a client. She sold her center in 2016 and joined our team. While she was a center owner, she developed a done for you email marketing product that she used herself to fill all the open spaces in her center. It helps center owners set up automated drip campaigns for prospects and clients. The Ultimate Email Marketing Package is now available as one of The Child Care Success Company’s products.

Sindye’s education and experience is in early childhood education, and business development & marketing. Sindye’s focus is on developing great content for our clients and members. This content includes blog posts, articles, training materials and new products. In 2019, Sindye’s first book was published, titled Relationship Roadmap: Real-World Strategies for Building a Positive, Collaborative Culture in Your Preschool. Within it, she she covers everything you need to know to set up operational systems, close communication gaps in your school, and resolve conflicts between team members. She also shares hiring and interviewing basics, reveals 32 Culture Crushers to avoid, and provides 76 ready-to-implement ideas to help you improve the culture in your center – with examples from successful child care business owners.

Sindye resides in northern Michigan with her husband, Chad. They have four grown children and two grandchildren. Sindye loves helping other child care business owners and directors grow and succeed. She also values time with her family and enjoys traveling.

The Learning Center

Listen to our top rated Child Care Rockstar™ Radio podcast, hosted by Kris Murray.

Leadership, finances, marketing, and more topics covered in our blog.

Watch whiteboard videos, interviews, and discussions on key business topics.


Books specifically written for child care business owners and leaders by Kris and team.

Connect with us on Facebook and get involved in key business conversations.