We spend a lot of time and effort getting the phones to ring at our school and getting families to come in to tour. That is why once we get those families in the door we owe it to ourselves to make sure they are provided with a WOW experience that makes them feel excited and eager by the end of the tour to register their child at your school. To create a WOW experience for families touring your school, there are five key phases of a tour that every school should make sure they have covered from start to finish of the tour. Once you put these tour best practices to use, you will be amazed to see how smoothly every tour goes, how much more confident you become when closing, and how many more enrollments you generate.

The Secret to Enrollment When I was asked to write a blog on enrollment I thought that it should be more of a novel. With so many different aspects to enrolling a family into your center i.e. getting their information, sending the e-packet, scheduling and rocking the tour and asking for the sale, where do you begin? So, I took a step back and thought about myself as a parent when I enrolled my son into preschool. Many of these important aspects of marketing and enrollment were not used (at the center I now run and currently use), so why did I choose this school for my son? As Kris has said, simply put, child care programs are in the TRUST business. Parents are looking for a place where they can leave their child, many for the first time, knowing that they can TRUST the individuals caring for their child. I chose my center because I trusted them caring for my son. As in any relationship, trust must be earned, so how do we as child care center owners earn trust with someone who we have yet to meet?