It happens to all of us, a family walks into your center to inquire about childcare services. What do you do next? How do make sure it’s “Love at First Sight” and capture this family’s heart and attention? You have to start by making sure you are wooing them with your first impression! “The first time someone meets you, it takes them about three seconds to determine if they like you or want to do business with you in the future.” (Starr, 2013) In those three seconds, families are asking themselves, “Is this center right for my child?”

I don’t know about you, but my head is constantly spinning with fresh and unique ways to leverage and market my school as many potential families as I can. I know my school has a long list of unique features and benefits, but for a long time I couldn’t figure out how to organize them all to showcase them to leads. Way back when, we all used to focus on putting together a creative enrollment brochure but now in the digital age where people want information fast, owners need to shift their focus to putting together an awesome enrollment e-packet. For those of you that don’t know what an enrollment e-packet is, it is essentially the digital enrollment brochure of your dreams. It is longer in length than a brochure so it can contain limitless highlights, unique benefits and testimonials of your school. I could go on and on about the benefits of having an enrollment e-packet but I’ll highlight just a handful of them to help convince you why…