Meet This Year’s Child Care Rockstar Winner: Tassia Araujo-Roper

Kris welcomes the current reigning 2022 Child Care Rockstar Winner, Tassia Araujo-Roper. Tassia takes us through her journey of growing a center from scratch and everything that she has learned over the last three years in the Child Care Success Academy. She talks to Kris about what helped her to get fully staffed, how she went from a home center to a thriving business during a pandemic, and mindset tips that help this young leader stay ahead of the game and give her best every day. Our community fell in love with Tassia, and we think you will too.

Now also streaming video recorded versions of each episode on YouTube! Visit our channel, The Child Care Success Company, and make sure to subscribe so you never miss a new recording! 

Click here to listen to more episodes of Child Care Rockstar Radio™ with Kris Murray!

Here Are the Key Takeaways From This Episode:  

  • [6:30] What are a few of the many prizes when you win Rockstar?

  • [12:09] Why did Tassia open a home-based preschool in the first place?

  • [15:04] Tassia shares a little about her personal life, her three children, and a bull mastiff, with center pets including snails and guinea pigs! She has many hobbies and used to do medieval sword fighting, belly dancing, and photography. She’s also a techie at heart and enjoys computer programming.

  • [16:54] Tassia talks about the mindset shifts in accountability over her three years in the Academy.

  • [19:50] Kris discusses being a confident, transparent, and empathetic leader and that comes with celebrating wins and setting structures in place from the very beginning.

  • [22:23] Tassia discusses having hard conversations and the importance of child care providers filling their own cups in order to help others.

  • [24:24] Tassia shares what she has done to improve on culture and how she handled growing and staying positive during the pandemic.

  • [26:08] Parents are your number one marketer.

  • [28:54] Tips for getting out of overwhelm.

  • [35:27] To Tassia, a rockstar is service-driven and open to learning and growing in every area. They are able to master conflict resolution and all the “scary” challenges that come up as you grow and scale.

  • [40:24] The Academy gives a lot professionally, but it also is very fun! In fact, Kris got voted “Biggest Partier” in her dorm in college, and nothing has changed.

This Post Has 2 Comments

  1. Xan Kinsman

    I am loving these podcasts! I am a family childcare provider, have been for 27 years. I have an associate and bachelor’s degree in ECE. I have some knowledge about starting a center by following Joy Anderson’s Preschool System. I feel I need more in-depth information about owning and operating a center. I feel I have a great foundation because of my experience and education in the early ed field, I just need that extra “push” to make it happen. I am 56 years old and am at the point where I would like to open a center that represents everything I have learned and feel is necessary to ensure that children and their families have access to the best opportunity for success in their future, and to eventually build a strong team that will give me the peace of mind I need knowing that they are going to run my school the way I worked so long and hard to develop. Also, to allow me to have more time to do the things, I want to do but never have the time for. I have been following Kris for some time now, a year, maybe closer to two years. I keep hearing about the Academy and how much it has helped others become successful childcare owners. Where does one start to learn more about the academy? What is the first step? Is it expensive? Do I take the courses listed above or is there an entry level starting point before I take these courses? Any information would be greatly appreciated.
    Xan Kinsman

    1. Nina Drumsta

      Hi, Xan! I see that recently ordered your free copy of our 77 Best Strategies to Grow Your Early Childhood Program – we hope that you enjoy it and find it of immense value! Thanks for sharing your goal, it is so inspiring! Currently, the best way to learn all about the Academy and to find out pricing is to schedule a complimentary Strategy Session with us! You can ask us all the questions you might have and we will be sure to answer all of them! During that call, we can review all of the courses we offer and see if any of our courses would be our recommended first step for you to get started with us versus joining Academy – it really depends all on where you’re at in your journey of getting started 🙂 You can schedule a call here –

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