You may think you’re in the business of child care or early learning. And while that’s technically true, there’s a much more important element that drives the success of your business, more than anything else. It’s the element of TRUST.
Think about it from the parent’s perspective. In order for them to enroll their child with you (who is the most precious yet defenseless person in their world), they must have a basis of trust with you as the leader or owner of the business.
They must see, feel, and hear great things about you. It helps if they can quickly form a trusting bond with their child’s new teacher. It really helps if they hear great things about you in the community, especially from people they trust.
This is why reviews and testimonials are so vital to full enrollment and your success.
They are basis for people in your community to trust you.
When you have lots of 5-star reviews online, it’s much easier to grow and be fully enrolled. It’s an asset in your marketing that keeps performing for you, day in and day out. (While you’re sleeping, in fact.)
So here are some free resources and step-by-step actions you can take, to get started with obtaining and leveraging more reviews for your school or center.
First, I’m hosting a brand new webinar on this topic, with online review expert Troy Howard.
It’s called “How to Fill Your Preschool through the Power of Reviews.
The webinar will take place on Thursday July 13th, and it will be recorded. But you must register in advance in order to access it – either live or the recording in case you can’t make it live. Seats are VERY limited. Register today here.
Second, we recently published a related blog post called “3 Steps to Turbocharge Your Marketing with Reviews.” This blog post gives you some immediate ideas for getting more great reviews from parents and others in your community. These reviews are worth their weight in gold! And again, they perform for you over and over again, as a huge asset in your enrollment “funnel”.
Finally, I highly recommend using a service that helps you capture and automate reviews, so you can take this off your plate and let the power of reviews work for you immediately. The service I most recommend is called SoTellUs.
The SoTellUs Review System is normally $399 setup and $199 a month, but because of my relationship with them, it’s being offered to my clients and readers for $0 setup and just $99 a month. That is a $1,499 savings in just the first year! In addition, you will get a 30 day free trial so that you can use the system for 30 days absolutely free to make sure that it will work for you.
If you would like to take advantage of that offer just CLICK HERE and enter the promo code: 30free and hit the Apply button to get your 30 day free trial.
Oh, and don’t forget to check out what I have to say about SoTellUs by clicking HERE.
Regardless of what system you use, it’s vital that you build this asset into your preschool marketing plan. In today’s digital age, the school with the most trust-building reviews is the one that often wins the enrollment.
