The success of any child care business depends on many factors, with enrollment being at the top of that list. The key is to get as close to 100% FTE as possible. That can’t happen if as you enroll new families, other families are sneaking out the back door. Focusing on client retention strategies and having a plan to build relationships

We are constantly preaching the importance of collecting reviews and testimonials for your school, and even more so during the pandemic crisis that we are still overcoming. Why? Because according to BIA/Kelsey, 97% of people read online reviews for local businesses, and 91% of millennial parents out there trust online reviews as much as they trust personal recommendations. And with

In today’s competitive and online review-driven market, it’s important for child care and preschool owners to stay current on how what they’re doing to drive enrollments compares to industry enrollment trends. Whether your school is prospering or is struggling to fill empty spaces, forfeiting on keeping tabs on what enrollment tools your competition is using can be a significant determinant

The past year may have been a financial whirlwind of ups and downs for some child care business owners, and for others (let’s call them the lucky ones), revenue continued to steadily stream in. Regardless of your current financial situation, it is always a recommended beginning-of-the-year best practice to revisit the financial tools and systems that you have in place

We know child care and preschool owners are always looking for ways to add value to their programs. Looking for ways to stand out and be different from their competitors, to be unique, to offer MORE. After all, the more appealing that you are to prospective families, the more enrollments you’ll get and the higher your retention rates will soar.

Hiring a new director for your school can be one of the most important decisions you’ll make it comes to the success of your business. The director sets the tone for so many aspects of how your school will run, and chaos can ensue rather quickly with the wrong person in this role. That is why we hear from owners

The holidays are a busy time, but before we know it January will be upon us and we will be in the swing of the first enrollment season of the year! Whether you are opening your first location, expanding or rebranding a current center, or reopening after COVID lockdowns, following my tried and true four M’s of marketing is a

We love helping all types of early childhood programs. But most often when we think of the type of child care program that ALL parents want, we think of high-quality education, pristine environments, and only the best of the best in supplies for the kiddos. Unfortunately in lower income areas these types of things are not always easy to pull

Social media is a great way to create awareness, encourage engagement, and showcase your fun culture! Contests build an incentive for current and potential clients to become more involved in what your school has to offer and will lead to referrals through community engagement. You can even encourage your classrooms to get involved and advertise by posting on social media,

We understand that today’s pandemic has created unusually difficult hiring dynamics for you as child care business owners, and we would like to help you advocate new ways of reaching out and finding talented candidates. According to the data, 80% of child care businesses are struggling to find hires due to safety concerns and many other reasons resulting from COVID. 

We are less than two short weeks away from our first-ever Child Care Reimagined: The Success Summit 2020 virtual event and my excitement continues to grow by the hour! My team and I are pumped to bring you the best virtual conference ever. We have been hard at work over the past few months brainstorming and putting together the pieces

According to recent data, almost 20% of child care facilities in the U.S. have closed due to the coronavirus pandemic, and approximately 70% of centers that are still open have seen a drop in enrollment. There’s no doubt COVID-19 has disrupted our industry, and we’re all learning how to handle new developments on the fly.  My name is Christine DeSanti, the

In recent months, the social justice movements that have erupted across the country have permeated every aspect of not only our lives, but the lives of children. As educators, we’re tasked daily with addressing important societal issues and conversations (whether directly or indirectly). And recent events are no exception.  I’m Leslie Coleman, the education director of ChildCare Education Institute (CCEI),

“I just don’t want to be too pushy,” she said to me. I was looking at the numbers and trying to figure out why the marketing wasn’t working. Turns out the numbers told a different story: conversion on and after the tour had dropped. More tours had been done, but fewer new enrollments. The problem wasn’t marketing, it was sales. “Why do

The start of a new school years means it’s time to start stepping up your social media game! Maintaining your social media pages and building a positive online reputation in your community is essential to gaining enrollments from millennial parents. If you’re ready to throw in the towel on this year’s social media plan because you don’t think you have

We are in the full swing of summer and our children and families are finally starting to return as we enter into the post-COVID19 shutdown! With that, now is the time that owners and leadership admin need to spend a little extra time communicating with your staff, making sure they are feeling prepared, confident, and encouraged to return to work

We have learned a lot during the past few months. We’ve implemented new ideas, policies, and procedures left and right BECAUSE WE HAD TO in order to survive. We’ve learned new laws – which seem to be thrown at us almost daily. We’ve adjusted our health policies, building admission policies, employee sick time policies, etc to be in accordance with

As we begin to get back into our regular daily routines in our centers, we need to brace ourselves for the inevitable new list of complaints that we will be hearing from parents. While these complaints will be the last thing that we want to deal with, they will be much easier to navigate if we proactively strategize how to