Child Care Success Blog

Inspiration! Business Strategies! Ideas From Top Performers!

Empowering Child Care Leaders Worldwide!

General-Business

10 Ways to Improve Client Retention in Your Preschool

The success of any child care business depends on many factors, with enrollment being at the top of that list. The key is to get as close to 100% FTE as possible. That can’t happen if as you enroll new families, other families are sneaking out the back door. Focusing on client retention strategies and having a plan to build relationships

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General-Business

The Perfect Recipe for Collecting 5-Star Reviews in Your Child Care Business

We are constantly preaching the importance of collecting reviews and testimonials for your school, and even more so during the pandemic crisis that we are still overcoming. Why? Because according to BIA/Kelsey, 97% of people read online reviews for local businesses, and 91% of millennial parents out there trust online reviews as much as they trust personal recommendations. And with

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General-Business

Four Must-Have Building Blocks That Your Preschool Needs in Place to Prosper

In today’s competitive and online review-driven market, it’s important for child care and preschool owners to stay current on how what they’re doing to drive enrollments compares to industry enrollment trends. Whether your school is prospering or is struggling to fill empty spaces, forfeiting on keeping tabs on what enrollment tools your competition is using can be a significant determinant

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General-Business

5 Strategies to Improve the Financial Health of Your Child Care Business

The past year may have been a financial whirlwind of ups and downs for some child care business owners, and for others (let’s call them the lucky ones), revenue continued to steadily stream in. Regardless of your current financial situation, it is always a recommended beginning-of-the-year best practice to revisit the financial tools and systems that you have in place

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General-Business

WOW Parents By Adding Virtual Enrichment Classes to Your Preschool

We know child care and preschool owners are always looking for ways to add value to their programs. Looking for ways to stand out and be different from their competitors, to be unique, to offer MORE. After all, the more appealing that you are to prospective families, the more enrollments you’ll get and the higher your retention rates will soar.

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General-Business

6 Figures in 7 Days Challenge: How Our Challengers Keep Rocking It!

For those of you who have signed up for for my newest challenge 6 Figures in 7 Days: From Fear to Financial Freedom, you are rockin’ it! Beginning with mindset and moving through the 4 M’s: metrics, market, message, and media; contestants are developing concrete strategies to increase their revenue and enrollment. Together, through daily Facebook lives, and through the

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General-Business

Is Your Next Director Already On Your Team?

Hiring a new director for your school can be one of the most important decisions you’ll make it comes to the success of your business. The director sets the tone for so many aspects of how your school will run, and chaos can ensue rather quickly with the wrong person in this role. That is why we hear from owners

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General-Business

How to Grow Your Enrollment Using the 4 M’s of Marketing

The holidays are a busy time, but before we know it January will be upon us and we will be in the swing of the first enrollment season of the year! Whether you are opening your first location, expanding or rebranding a current center, or reopening after COVID lockdowns, following my tried and true four M’s of marketing is a

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General-Business

Tips to Increase Enrollment in Lower-Income Communities During a Pandemic

We love helping all types of early childhood programs. But most often when we think of the type of child care program that ALL parents want, we think of high-quality education, pristine environments, and only the best of the best in supplies for the kiddos. Unfortunately in lower income areas these types of things are not always easy to pull

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General-Business

5 of the Greatest Social Media Contest Ideas of 2020 to Use in Your Preschool

Social media is a great way to create awareness, encourage engagement, and showcase your fun culture! Contests build an incentive for current and potential clients to become more involved in what your school has to offer and will lead to referrals through community engagement. You can even encourage your classrooms to get involved and advertise by posting on social media,

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General-Business

Child Care Rockstar & 2020 Award Winners Announced

Here at The Child Care Success Company, we make a difference for child care business owners and their communities. Our Rockstar Contests are a way to give back, shine the spotlight on you, and celebrate your hard work and accomplishments. Sharing and being a part of your success means the world to us. We love hearing your stories, watching your

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General-Business

Creating a Partnership with Colleges to Recruit Teachers & Staff

We understand that today’s pandemic has created unusually difficult hiring dynamics for you as child care business owners, and we would like to help you advocate new ways of reaching out and finding talented candidates. According to the data, 80% of child care businesses are struggling to find hires due to safety concerns and many other reasons resulting from COVID. 

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General-Business

7 Practices for Operating Safely & Efficiently This Year

According to recent data, almost 20% of child care facilities in the U.S. have closed due to the coronavirus pandemic, and approximately 70% of centers that are still open have seen a drop in enrollment. There’s no doubt COVID-19 has disrupted our industry, and we’re all learning how to handle new developments on the fly.  My name is Christine DeSanti, the

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General-Business

4 Ways to Create a More Diverse and Inclusive Classroom

In recent months, the social justice movements that have erupted across the country have permeated every aspect of not only our lives, but the lives of children. As educators, we’re tasked daily with addressing important societal issues and conversations (whether directly or indirectly). And recent events are no exception.  I’m Leslie Coleman, the education director of ChildCare Education Institute (CCEI),

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General-Business

Get More Enrollments Without Feeling Pushy

“I just don’t want to be too pushy,” she said to me. I was looking at the numbers and trying to figure out why the marketing wasn’t working. Turns out the numbers told a different story: conversion on and after the tour had dropped. More tours had been done, but fewer new enrollments. The problem wasn’t marketing, it was sales. “Why do

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General-Business

5 Content Ideas You Need to Leverage on Social Media This School Year

The start of a new school years means it’s time to start stepping up your social media game! Maintaining your social media pages and building a positive online reputation in your community is essential to gaining enrollments from millennial parents. If you’re ready to throw in the towel on this year’s social media plan because you don’t think you have

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Culture & Staff Retention

How to Improve the Culture in Your School Upon Returning Post-Pandemic

In the YouTube video below, I teach a BRAND NEW, never before taught formula that will help you improve the culture of your school as you navigate through the drama and difficult emotions of your staff as we head into post-pandemic times. And this formula has been proven to work by the coaches on my team in their schools. After feeling

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General-Business

5 Ways to Ease the Stress for Your Staff Returning Back to Work

We are in the full swing of summer and our children and families are finally starting to return as we enter into the post-COVID19 shutdown! With that, now is the time that owners and leadership admin need to spend a little extra time communicating with your staff, making sure they are feeling prepared, confident, and encouraged to return to work

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General-Business

7 Things to Keep Doing In Your School After the COVID-19 Crisis Has Passed

We have learned a lot during the past few months. We’ve implemented new ideas, policies, and procedures left and right BECAUSE WE HAD TO in order to survive. We’ve learned new laws – which seem to be thrown at us almost daily. We’ve adjusted our health policies, building admission policies, employee sick time policies, etc to be in accordance with

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Client Stories

Member Spotlight: Hemang Patel

In 2011 after the buyer of Over The Rainbow Child Development Center backed out of their purchase, Lisa Giancarli found herself inherently becoming the owner and operator of the school. Having no prior experience in child care, with the exception of raising her own children, Lisa quickly became overwhelmed and wanted out of the business. It wasn’t until 2015 that

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Leadership and Management

Why You Need to Be a Resilient Leader In Your School During a Time of Change

Although restrictions have started to lift across the country and we are heading into post-pandemic times, we are not out of the woods yet in our child care businesses. I know over the past few months you have been working tirelessly to ensure that your children remain safe and healthy under your care, and your staff has had to be

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General-Business

Using FAQs to Build Trust and Gain Enrollments

Have you created a FAQ page for your child care website? If you haven’t done this yet, you probably should. There are tons of benefits. Here are a few reasons you should consider creating an FAQ page for your website. Make it easier for visitors to find their way around your website –   The cool thing is, most of the

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Leadership and Management

16 Ideas to Jumpstart Enrollments (after COVID)

Things in the world today seem to be as uncertain as ever. Stay at home orders, social distancing, and travel restrictions due to COVID-19 have people scrambling to figure out the new normal. Many child care businesses have been forced to modify they way you are operating, if they are allowed to operate at all. This is a cause for

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Leadership and Management

The Pulse of Your School Relies on a Healthy Workplace Environment

If you’re looking to maintain positive outcomes for your business during a stressful time, you need to focus on making sure that you’re first maintaining a healthy workplace environment. Your school/staff will not be able to survive during this time, let alone provide results, if they don’t feel safe, secure, and respected. I think we can all say that 2020

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Client Stories

Member Spotlight: Christine McNally

In 2011 after the buyer of Over The Rainbow Child Development Center backed out of their purchase, Lisa Giancarli found herself inherently becoming the owner and operator of the school. Having no prior experience in child care, with the exception of raising her own children, Lisa quickly became overwhelmed and wanted out of the business. It wasn’t until 2015 that

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