Child Care Success Blog

Be Inspired By These Proven, Leading ECE Business Trends and Tips

Client Stories

Member Spotlight: Christine McNally

In 2011 after the buyer of Over The Rainbow Child Development Center backed out of their purchase, Lisa Giancarli found herself inherently becoming the owner and operator of the school. Having no prior experience in child care, with the exception of raising her own children, Lisa quickly became overwhelmed and wanted out of the business. It wasn’t until 2015 that

Read More »
Marketing & Enrollment

How to Boost Your Enrollment Back to Pre-Covid Levels Using One Simple Marketing Strategy

As the world is slowly beginning to reopen and head into the “new” normal, it’s time to start shifting your mindset out of crisis mode and into enrollment mode. With everyone eager to get their enrollment rates back to pre-COVID-19 levels, you need to focus on up-leveling your marketing strategies more than ever before. You and your competitors down the

Read More »
Marketing & Enrollment

12 Ways to Build Trust with Moms

1. Have a Strong Web Presence When parents can find out about your school online, before ever visiting your program, you allow them to “get to know you” a little bit, before they actually get to know you.  When they can start getting to know you at the exact moment they become curious – even if they are surfing the

Read More »
Leadership and Management

How to Add Value to Your Community When Your School Is Mandated to Close Pt. 2

Whether the doors of your child care business have been mandated to temporarily close during the pandemic we are in the middle of, or if you’re only open to essential workers during this time and are experiencing a significant decrease in enrollment, you need to do some “future based thinking” and get creative to stay in front of parents and

Read More »
Leadership and Management

Weathering Through the Storm With an Open Mindset

Working in the child care industry, our strength and courage are tested daily, but now they are even more so as we navigated through these difficult, uncharted times of Coronavirus. And if you’re the owner and leader of your school, these last few weeks may have made you experience some of your most stressful, darkest days. However, I want to remind

Read More »
Marketing & Enrollment

The Key to Deciding How to Spend Your Marketing Dollars Right Now

Asymmetric risk is one of the most important concepts you’ll ever learn. But only if you’re interested in building wealth. Asymmetric risk is one of the core precepts at the heart of every great financial investor who’s ever lived. It’s fairly straight forward, and goes something like this: When making a financial decision, you want your potential win to be significantly greater than your potential

Read More »
Client Stories

Member Spotlight: Chantel and Zack Pettengill

In 2011 after the buyer of Over The Rainbow Child Development Center backed out of their purchase, Lisa Giancarli found herself inherently becoming the owner and operator of the school. Having no prior experience in child care, with the exception of raising her own children, Lisa quickly became overwhelmed and wanted out of the business. It wasn’t until 2015 that

Read More »
Leadership and Management

How to Add Value to Your Community When Your School Is Mandated to Close Pt. 1

Whether the doors of your child care business have been mandated to temporarily close during the pandemic we are in the middle of, or if you’re only open to essential workers during this time and are experiencing a significant decrease in enrollment, you need to do some “future based thinking” and get creative to stay in front of parents and

Read More »
General-Business

The Ultimate COVID-19 Resource and Communication Toolkit

We are here to help you get through the COVID-19 crisis. We know you are doing your best to handle the situation in a way that keeps your children and staff safe and healthy, supports your families, and keeps the finances running through your business. It’s a lot to juggle! That it why we have compiled this library of COVID

Read More »
Leadership and Management

What the CARES Act Means for Child Care Businesses

The entire Child Care Success Company has been working tirelessly to stay on top of how the Coronavirus is effecting daily operations for child care businesses so we can provide our Academy members with the most up-to-date resources and information during our weekly Academy Q & A calls. This past week, struggling small business owners across in the United States

Read More »
Marketing & Enrollment

Class Interrupted: How to Keep Your Staff Moving During the Slow-Down

As the world is reeling with social distancing, school closures, stay at home orders state wide, and other business interruptions due to the Coronavirus, child care businesses are struggling to make decisions that are in the best interest of their staff, children, and the health of the general public all while struggling to stay afloat. It’s an almost impossible position

Read More »
Leadership and Management

How to Transform the Culture in Your Child Care Through Leadership

Too many owners and directors in the early learning field are driven by being people-pleasers. Typically, they operate according to their hearts and constantly do anything that they can to fill other people’s cups, but because of this, at the end of the day, they are left feeling depleted, resentful, in constant overwhelm, and not able to lead their team

Read More »
Marketing & Enrollment

Email Subject Lines That Are Sure to Increase Your Preschool’s Open Rate

Did you know that 47% of email recipients open an email based on the subject line alone? Did you know that 68% of email recipients report email as spam based solely on the subject line? Wow, no pressure at all, right? Right. Because I’m going to give you a few tricks and tips to grab your reader’s attention, engage them,

Read More »
Technology and Automation

Six Ways LifeCubby’s Child Care Management Software Creates Happier Parents

As my fellow childcare professionals know, an engaged parent is a happy parent. However, keeping parents “in the know” about each child’s progress and daily activities can be tedious and time-consuming. Until now.  I’m Sue Testaguzza, the founder of LifeCubby, the easy-to-use childcare management software trusted by centers nationwide. Before starting LifeCubby in 2011, I operated three childcare centers myself – so I

Read More »
Culture & Staff Retention

Teacher Training Ideas That Keep Your Staff Engaged

Teacher trainings at your child care center don’t need to be complicated or boring. Keep the spirit light, the morale boosted and the learning fun with these fresh ideas. You want your staff meetings and teacher trainings to be interesting and fun, something your team looks forward to! So it’s important to start them on the right foot and keep up the

Read More »
Leadership and Management

Key Components to Scale and Expand Your Child Care Business

Working in one of the most heartfelt industries, whether you intentionally do so or not, you are constantly spinning your wheels thinking for and caring about others – it’s just a part of who you are and what led you to get into this industry to begin with. Often times you forget to channel some of that energy that you

Read More »
Leadership and Management

Developing an Ownership Mindset

Ever have one of those days where you just wish your staff would do things the same way you would? Answer staff questions the same way you would, speak to parents the same way you would, and wheel and deal and make the enrollments happen the same way you would. If so, you are not alone!  At one point or

Read More »
Marketing & Enrollment

Simplify Planning with Five Strategies

Do you know what month of the year has the highest number of Google searches for the terms ‘daycare’ and ‘childcare’? Though logic may tell you it’s late summer before the start of school (August), the greatest number of childcare searches actually takes place in January. Parents are looking online for the centers that can serve their needs. The highest

Read More »
Marketing & Enrollment

Resolve to Run a More Educated Child Care Center in 2020

Do you know what month of the year has the highest number of Google searches for the terms ‘daycare’ and ‘childcare’? Though logic may tell you it’s late summer before the start of school (August), the greatest number of childcare searches actually takes place in January. Parents are looking online for the centers that can serve their needs. The highest

Read More »
Leadership and Management

How to Boost Enrollments in Your School With a January Promotion

Happy New Year! I always love this time of a year – a time of goal setting and fresh starts that are filled with the “New Year, New Me” ideology. In fact, that ideology doesn’t just have to pertain to your personal goals, it can also pertain to the enrollment goals that you set for your child care business! Think

Read More »
Marketing & Enrollment

4 Fool Proof Tips to Create a Happy, Motivated Team

Do you know what month of the year has the highest number of Google searches for the terms ‘daycare’ and ‘childcare’? Though logic may tell you it’s late summer before the start of school (August), the greatest number of childcare searches actually takes place in January. Parents are looking online for the centers that can serve their needs. The highest

Read More »
Leadership and Management

The Secret to Having an Excellent Culture in Your School

Having an amazing culture within your school is foundationally the most important thing that drives the success of your program. In order to create an amazing culture, as a leader, you need to take time to craft a set of core values for your school and incorporate them into everything that you do – from your leadership style to how

Read More »
Marketing & Enrollment

A Plan for MASSIVE Child Care Enrollment Building this Holiday

Do you know what month of the year has the highest number of Google searches for the terms ‘daycare’ and ‘childcare’? Though logic may tell you it’s late summer before the start of school (August), the greatest number of childcare searches actually takes place in January. Parents are looking online for the centers that can serve their needs. The highest

Read More »
Culture & Staff Retention

OMG (Oh My Gourd)- Top 10 Staff Demotivators to Avoid for a Happier Workplace

What Does it Mean to be
Demotivated?
To be a “Demotivated Employee” means that someone is less
enthusiastic about their work than they used to be. The simple prefix “de” implies that they began excited, but
something happened to demotivate them. In most cases we don’t
 have to look too far to find the cause. It is usually the manager

Read More »
General-Business

Let’s Stuff your Inbox: Lead Magnet Ideas to Help You Grow Your List

Sarah is a fairly new child care center owner. She’s worked in the field for over a decade and always had a dream to open her own preschool someday. That day finally arrived about six months ago.

In fact, Sarah did plenty of planning and preparation before opening her school, and it’s paid off because she already has experienced some great

Read More »
Center Management

One Simple Change That Can Uplevel the Tours in Your School

One super important strategy to grow your enrollment long-term is to hire the ideal person for conducting tours of your facility. Persuading prospective new parents is a role that is often filled by the childcare center director or assistant director. But what if the strengths of these two top administrators do not lie in that arena? How can you still

Read More »
Marketing & Enrollment

Winter is the Perfect Time to Clean Up Your Digital Marketing Tools

Did you skip doing your back-to-school cleaning this year? Don’t worry, I doubt you’re alone! Don’t get me wrong, the idea of heading into a new school year being organized and prepared for the year ahead sounds awesome, but let’s be real, there is never a convenient time to clean and it’s the first thing that gets moved to the

Read More »
Client Stories

Member Spotlight: Kathy Cameron

In 2011 after the buyer of Over The Rainbow Child Development Center backed out of their purchase, Lisa Giancarli found herself inherently becoming the owner and operator of the school. Having no prior experience in child care, with the exception of raising her own children, Lisa quickly became overwhelmed and wanted out of the business. It wasn’t until 2015 that

Read More »
Client Stories

Presenting Our 2019 Child Care Rockstar Winner: Judy Bradby

We want to CONGRATULATE Judy Bradby who was voted the 2019 Child Care Rockstar at the Child Care Success Summit last month. Judy owns LeaRN Lily Child Development Center in Williamsburg, VA – a center whose mission is to serve children with special medical needs. Judy has increased her monthly revenue by over 45% since working with Kris Murray and

Read More »