Child Care Success Blog
Be Inspired By These Proven, Leading ECE Business Trends and Tips
One Simple Change That Can Uplevel the Tours in Your School
One super important strategy to grow your enrollment long-term is to hire the ideal person for conducting tours of your facility. Persuading prospective new parents is a role that is often filled by the childcare center director or assistant director. But what if the strengths of these two top administrators do not lie in that arena? How can you still
Winter is the Perfect Time to Clean Up Your Digital Marketing Tools
Did you skip doing your back-to-school cleaning this year? Don’t worry, I doubt you’re alone! Don’t get me wrong, the idea of heading into a new school year being organized and prepared for the year ahead sounds awesome, but let’s be real, there is never a convenient time to clean and it’s the first thing that gets moved to the
Member Spotlight: Kathy Cameron
In 2011 after the buyer of Over The Rainbow Child Development Center backed out of their purchase, Lisa Giancarli found herself inherently becoming the owner and operator of the school. Having no prior experience in child care, with the exception of raising her own children, Lisa quickly became overwhelmed and wanted out of the business. It wasn’t until 2015 that
Presenting Our 2019 Child Care Rockstar Winner: Judy Bradby
We want to CONGRATULATE Judy Bradby who was voted the 2019 Child Care Rockstar at the Child Care Success Summit last month. Judy owns LeaRN Lily Child Development Center in Williamsburg, VA – a center whose mission is to serve children with special medical needs. Judy has increased her monthly revenue by over 45% since working with Kris Murray and
How to Ethically Influence and Persuade in Your Child Care Business
Often times it is believed that because we are in the child care industry that we have a very limited amount of marketing and business growth strategies available to us that can be applied to our specific business. However, throughout the past decade that I have spent as a coach in this industry, and as I have researched ways to
5 Spooky Good Community Marketing Photo Ops for Your Child Care’s Social Media
Now that the hustle and bustle of back to school season is over, we have finally approached the holiday season. I know for some people the holiday season might not start until Thanksgiving, but for parents and teachers it starts with Halloween, with October through New Years just being one big blur of arts and crafts fun. Things can get
Planning for Growth: 9 Success Secrets when Developing Early Childhood Learning Centers
Developing a learning center from scratch presents a dream scenario, enabling one to incorporate all their past experiences into a shiny new flagship location. But as a real estate project, it presents a unique set of challenges. Regardless of whether you’re working with a seasoned group like STNL Development or you’re tackling your first project on your own, there are
Take Your Business to the Next Level with Automated Efficiencies
Speaking with early childhood providers across the country, we hear a common theme: it’s challenging to get the right materials for the classroom quickly so they can focus on high-quality care and education. They’re passionate about unleashing the individual potential of every child and believe that streamlining back-office functions enables them to focus more time and energy on their education
Back to School Safety and Security in 6 Steps
As schools and childcare centers across the country embark upon the new school year, it is important for owners and administrators to take a fresh look at safety and security. In the midst of a busy school year, some of these checklist items can be put on the back-burner. Schools can use the summer months to refocus and consider: What
7 Business Best Practices to Help You Better Serve Your Families
We are all in a heartfelt business. I am very passionate about “Growing Better Humans Every Day,” but the key to that statement is the last word; business. We are running a business. For most of us, myself included, we came up the ranks from teaching before running our center with little to no business experience. Not only that, but
Create Systems that Allow Your Child Care Business To Fly Farther
With systems in place, you can focus on bigger picture things rather than being bogged down in day to day operations. When you are able to be the true visionary of your company, you can lead your team forward to places of growth and excellence that would otherwise not be possible.
How to Close Tours in Your Child Care Business
Closing tours in the child care industry can be tricky and is truly an art that requires practice to master. Tour givers are often hesitant and uncomfortable asking for the enrollment at the end of tours. This is because they have a fearful mindset of coming off as too “salesy” and scaring families away. This fearful mindset has to be
Fighting the Labor Crisis – A Conversation with Chuck Gibbs
Whether we like it or not, the child care industry is in a labor crisis. With a booming economy right now, unemployment rates are at an all time low in the United States and companies across the country continue to raise their minimum pay in order to stay competitive and attract hard working employees. Unfortunately, in this industry, it can
Let Facebook Do the Talking This School Year
Can you believe another summer has come and gone and a new school year is in full swing? Wow! I know getting everyone into the routine of things can be time consuming, leaving you left with no time to create engaging Facebook posts for your child care business page.
First Impressions: Is it “LOVE at First Sight” with Your Prospective Parents?
It happens to all of us, a family walks into your center to inquire about childcare services. What do you do next? How do make sure it’s “Love at First Sight” and capture this family’s heart and attention?
You have to start by making sure you are wooing them with your first impression! “The first time someone meets you, it
The 2019 Child Care Benchmark Report: Statistics and Industry Trends
The Child Care Success Company has partnered with HiMama to bring you the most comprehensive benchmark report in the child care industry. We are excited to announce it was just released.
Tips for Making Your Child Care Business Visible to Parents
Living in a social media driven world, the way that millennial parents search for child care is significantly different than it was in years past. Although I highly advise that you still include community marketing and a parent referral program in your lead generation plan, you NEED to make sure that your school is being found online. If your school
Leading Your Team to a Positive Culture Begins with YOU!
A strong, positive company culture starts with a strong, positive, inspired leader who has a passion for their work and truly LEADS (by example.)
A couple of years ago, at the Child Care Success Summit, Kris Murray showed a video to illustrate a point – and it stuck with me. This video was of a guy dancing at some
“How We Calmed The Chaos In Our Infant Room”
Teachers and caregivers have a lot to juggle in the classroom. It doesn’t matter if they are technically “in ratio” or not, sometimes there are just not enough hands to go around.
Create a Winning Onboarding System for Your Child Care
In this industry, I see too many of you hire out of desperation because you are in fear of being out of ratio. The people you hire in order to quickly meet ratio usually are not vetted to be sure they are aligned with your school’s culture and values, and they rarely undergo a proper onboarding process to set them
The Ultimate Careers Page Checklist for Child Care Programs
One of the most important pieces of your Hiring Funnel is your careers page on your website. You have done all the work of finding creative ways to market your job opening. Now you need to give applicants a call to action – tell them what to do. “To apply, go to www.yourcareerspage.com.”
When they arrive at your careers
Interview Techniques to Find the Best Teachers
Interviewing isn’t easy and it’s a tough process to nail down. I hate to say it, but for many of you, you will always cringe at the thought of having to interview potential teachers. The unknowns of how the interview will go and whether or not the candidate will live up to our expectations is scary.
Because your team
Then & Now: My Journey With Kris Murray
I am beyond honored to share my journey with Kris over the past 10 years to commemorate The Child Care Success Company’s 10th anniversary this month! It all started back in 2009 when I began to receive emails from The Child Care Success Company. At this point in time, I had already been a director of (seemingly) successful preschools for
Fill Your Center by Creating Scarcity
People always want what they cannot have and will pay a premium for it. Whoever does your tours needs to learn some basic sales skills, and scarcity is one of the skills that is vital to increased tour conversions.
What Attracts Parents to Your Child Care Center
For many child care business owners that work to stay competitive in their area, their focus is on making sure their rates are competitive and their location is prime and convenient.
Sometimes this focus on maintaining competitive rates and having the perfect location starts to draw them away from focusing on what matters the most to parents, the quality
How to Market an Awesome Summer Open House
Today I would like to share with you a conversation I had a while back with Kathleen Megahan, director of Christian Life Academy of Early Learning in Bensalem, Pennsylvania. Together, we discussed the tactics Kathleen already had in place to market her school’s summer open house. I share some best practices she should put in place to make it the
We’re Celebrating 10 Years in Business!
We’re 10! Can you believe it? I have been thinking a lot lately about the stories and milestones of this journey my team and I have been on for the last DECADE. Wow. I am amazed and blessed, as I sit here reflecting on what we’ve created.
Increase Child Care Enrollments with Your Phone Script
I am continuously am amazed by the awesome lifestyle Coach Jennifer Conner has created for herself from applying the lessons and tips she learned through joining the Child Care Success Academy™. In fact, Jennifer’s perseverance resulted in so much success that I knew if she shared her journey and strategy with other child care business owners that she could inspire
Giving a Tour Parents Can’t Say No To
We spend a lot of time and effort getting the phones to ring at our school and getting families to come in to tour. That is why once we get those families in the door we owe it to ourselves to make sure they are provided with a WOW experience that makes them feel excited and eager by the end
Making Deals to Grow Your Child Care Business
This past January at the Child Care Success Academy™ quarterly mastermind meeting we had Nan Rikard, owner of Big Blue Marble Academy, present to our members. The room was blown away and filled with inspiration and ambition as they listened to Nan share her story of how she grew Big Blue Marble Academy into a multi-million dollar company from 0
