Child Care Success Blog
Be Inspired By These Proven, Leading ECE Business Trends and Tips
Using FAQs to Build Trust and Gain Enrollments
Have you created a FAQ page for your child care website? If you haven’t done this yet, you probably should. There are tons of benefits. Here are a few reasons you should consider creating an FAQ page for your website. Make it easier for visitors to find their way around your website – The cool thing is, most of the
You Are Part of the Answer: Strong Leadership in Your School Impacts Change
I’ve tried most of my life to understand racism, and I still don’t really get it. It’s a significant trigger for me – any time I see unfairness and injustice my gut ties into a knot and a rage brews. Most of the time I’m powerless to help in some meaningful way. I wonder what meager action to take to make
16 Ideas to Jumpstart Enrollments (after COVID)
Things in the world today seem to be as uncertain as ever. Stay at home orders, social distancing, and travel restrictions due to COVID-19 have people scrambling to figure out the new normal. Many child care businesses have been forced to modify they way you are operating, if they are allowed to operate at all. This is a cause for
The Pulse of Your School Relies on a Healthy Workplace Environment
If you’re looking to maintain positive outcomes for your business during a stressful time, you need to focus on making sure that you’re first maintaining a healthy workplace environment. Your school/staff will not be able to survive during this time, let alone provide results, if they don’t feel safe, secure, and respected. I think we can all say that 2020
Member Spotlight: Christine McNally
In 2011 after the buyer of Over The Rainbow Child Development Center backed out of their purchase, Lisa Giancarli found herself inherently becoming the owner and operator of the school. Having no prior experience in child care, with the exception of raising her own children, Lisa quickly became overwhelmed and wanted out of the business. It wasn’t until 2015 that
How to Boost Your Enrollment Back to Pre-Covid Levels Using One Simple Marketing Strategy
As the world is slowly beginning to reopen and head into the “new” normal, it’s time to start shifting your mindset out of crisis mode and into enrollment mode. With everyone eager to get their enrollment rates back to pre-COVID-19 levels, you need to focus on up-leveling your marketing strategies more than ever before. You and your competitors down the
12 Ways to Build Trust with Moms
1. Have a Strong Web Presence When parents can find out about your school online, before ever visiting your program, you allow them to “get to know you” a little bit, before they actually get to know you. When they can start getting to know you at the exact moment they become curious – even if they are surfing the
How to Add Value to Your Community When Your School Is Mandated to Close Pt. 2
Whether the doors of your child care business have been mandated to temporarily close during the pandemic we are in the middle of, or if you’re only open to essential workers during this time and are experiencing a significant decrease in enrollment, you need to do some “future based thinking” and get creative to stay in front of parents and
Weathering Through the Storm With an Open Mindset
Working in the child care industry, our strength and courage are tested daily, but now they are even more so as we navigated through these difficult, uncharted times of Coronavirus. And if you’re the owner and leader of your school, these last few weeks may have made you experience some of your most stressful, darkest days. However, I want to remind
Teacher Appreciation Week Inspiration: Celebrating in a Big Way With Small Gestures
I have always looked forward to the first week of May and hold it dear to my heart, because I loved having an excuse to celebrate and give some extra love to our hard working teachers during Teacher Appreciation Week. This year it will take place May 4-8, and this week provides the perfect reason to take some time to
The Key to Deciding How to Spend Your Marketing Dollars Right Now
Asymmetric risk is one of the most important concepts you’ll ever learn. But only if you’re interested in building wealth. Asymmetric risk is one of the core precepts at the heart of every great financial investor who’s ever lived. It’s fairly straight forward, and goes something like this: When making a financial decision, you want your potential win to be significantly greater than your potential
Member Spotlight: Chantel and Zack Pettengill
In 2011 after the buyer of Over The Rainbow Child Development Center backed out of their purchase, Lisa Giancarli found herself inherently becoming the owner and operator of the school. Having no prior experience in child care, with the exception of raising her own children, Lisa quickly became overwhelmed and wanted out of the business. It wasn’t until 2015 that
How to Add Value to Your Community When Your School Is Mandated to Close Pt. 1
Whether the doors of your child care business have been mandated to temporarily close during the pandemic we are in the middle of, or if you’re only open to essential workers during this time and are experiencing a significant decrease in enrollment, you need to do some “future based thinking” and get creative to stay in front of parents and
The Ultimate COVID-19 Resource and Communication Toolkit
We are here to help you get through the COVID-19 crisis. We know you are doing your best to handle the situation in a way that keeps your children and staff safe and healthy, supports your families, and keeps the finances running through your business. It’s a lot to juggle! That it why we have compiled this library of COVID
What the CARES Act Means for Child Care Businesses
The entire Child Care Success Company has been working tirelessly to stay on top of how the Coronavirus is effecting daily operations for child care businesses so we can provide our Academy members with the most up-to-date resources and information during our weekly Academy Q & A calls. This past week, struggling small business owners across in the United States
Class Interrupted: How to Keep Your Staff Moving During the Slow-Down
As the world is reeling with social distancing, school closures, stay at home orders state wide, and other business interruptions due to the Coronavirus, child care businesses are struggling to make decisions that are in the best interest of their staff, children, and the health of the general public all while struggling to stay afloat. It’s an almost impossible position
How to Transform the Culture in Your Child Care Through Leadership
Too many owners and directors in the early learning field are driven by being people-pleasers. Typically, they operate according to their hearts and constantly do anything that they can to fill other people’s cups, but because of this, at the end of the day, they are left feeling depleted, resentful, in constant overwhelm, and not able to lead their team
Email Subject Lines That Are Sure to Increase Your Preschool’s Open Rate
Did you know that 47% of email recipients open an email based on the subject line alone? Did you know that 68% of email recipients report email as spam based solely on the subject line? Wow, no pressure at all, right? Right. Because I’m going to give you a few tricks and tips to grab your reader’s attention, engage them,
Six Ways LifeCubby’s Child Care Management Software Creates Happier Parents
As my fellow childcare professionals know, an engaged parent is a happy parent. However, keeping parents “in the know” about each child’s progress and daily activities can be tedious and time-consuming. Until now. I’m Sue Testaguzza, the founder of LifeCubby, the easy-to-use childcare management software trusted by centers nationwide. Before starting LifeCubby in 2011, I operated three childcare centers myself – so I
Teacher Training Ideas That Keep Your Staff Engaged
Teacher trainings at your child care center don’t need to be complicated or boring. Keep the spirit light, the morale boosted and the learning fun with these fresh ideas. You want your staff meetings and teacher trainings to be interesting and fun, something your team looks forward to! So it’s important to start them on the right foot and keep up the
Key Components to Scale and Expand Your Child Care Business
Working in one of the most heartfelt industries, whether you intentionally do so or not, you are constantly spinning your wheels thinking for and caring about others – it’s just a part of who you are and what led you to get into this industry to begin with. Often times you forget to channel some of that energy that you
Developing an Ownership Mindset
Ever have one of those days where you just wish your staff would do things the same way you would? Answer staff questions the same way you would, speak to parents the same way you would, and wheel and deal and make the enrollments happen the same way you would. If so, you are not alone! At one point or
Simplify Planning with Five Strategies
Do you know what month of the year has the highest number of Google searches for the terms ‘daycare’ and ‘childcare’? Though logic may tell you it’s late summer before the start of school (August), the greatest number of childcare searches actually takes place in January. Parents are looking online for the centers that can serve their needs. The highest
Resolve to Run a More Educated Child Care Center in 2020
Do you know what month of the year has the highest number of Google searches for the terms ‘daycare’ and ‘childcare’? Though logic may tell you it’s late summer before the start of school (August), the greatest number of childcare searches actually takes place in January. Parents are looking online for the centers that can serve their needs. The highest
How to Boost Enrollments in Your School With a January Promotion
Happy New Year! I always love this time of a year – a time of goal setting and fresh starts that are filled with the “New Year, New Me” ideology. In fact, that ideology doesn’t just have to pertain to your personal goals, it can also pertain to the enrollment goals that you set for your child care business! Think
4 Fool Proof Tips to Create a Happy, Motivated Team
Do you know what month of the year has the highest number of Google searches for the terms ‘daycare’ and ‘childcare’? Though logic may tell you it’s late summer before the start of school (August), the greatest number of childcare searches actually takes place in January. Parents are looking online for the centers that can serve their needs. The highest
The Secret to Having an Excellent Culture in Your School
Having an amazing culture within your school is foundationally the most important thing that drives the success of your program. In order to create an amazing culture, as a leader, you need to take time to craft a set of core values for your school and incorporate them into everything that you do – from your leadership style to how
A Plan for MASSIVE Child Care Enrollment Building this Holiday
Do you know what month of the year has the highest number of Google searches for the terms ‘daycare’ and ‘childcare’? Though logic may tell you it’s late summer before the start of school (August), the greatest number of childcare searches actually takes place in January. Parents are looking online for the centers that can serve their needs. The highest
OMG (Oh My Gourd)- Top 10 Staff Demotivators to Avoid for a Happier Workplace
What Does it Mean to be
Demotivated?
To be a “Demotivated Employee” means that someone is less
enthusiastic about their work than they used to be. The simple prefix “de” implies that they began excited, but
something happened to demotivate them. In most cases we don’t
have to look too far to find the cause.
Let’s Stuff your Inbox: Lead Magnet Ideas to Help You Grow Your List
Sarah is a fairly new child care center owner. She’s worked in the field for over a decade and always had a dream to open her own preschool someday. That day finally arrived about six months ago.
In fact, Sarah did plenty of planning and preparation before opening her school, and it’s paid off because she already has experienced some
